The Lif magazine ‘Life Science – The Golden Goose That Danes Don’t Know About’ explores Denmark’s life science success story, its untapped potential and what it takes to remain a global leader. The English edition is now available.
Denmark is one of the world’s leading life science nations. The sector contributes significantly to economic growth, jobs, exports and the development of new treatments. Yet, awareness of the value and potential of life science remains limited.
In the magazine, Lif examines why one of Denmark’s most important growth sectors deserves greater attention – and what it takes to maintain Denmark’s position as a global life science frontrunner.
The magazine explores the value created by life science in Denmark, the challenges facing the sector, and the need for continued political focus to ensure that Denmark remains an attractive destination for research, innovation and investment. As Professor of Marketing, Branding and Consumer Behaviour Oliver Schnittka points out in the magazine:
It is difficult for politicians to invest in something that taxpayers do not immediately see the value of.
The magazine also looks at what it takes to create the global success stories of tomorrow – and why a new national life science strategy is needed to unlock future opportunities.
